Thursday
Sep262013

PenYoga finds balance 

We're proud to launch the new PenYoga logo as part of their refreshed brand. In 2012 we began a rebranding process with PenYoga to reflect the progress the organization has made over the last 10 years. The new logo highlights their commitment to balance, the fluidity inherent to their practice, and connection with both their community and environment.

Our next phase of work will focus on realigning PenYoga’s new visual identity with a cohesive overall brand. We’ll be working hard to find creative and engaging ways to articulate their vision while at the same time enhancing the profile of their classes, instructors, the Studio, and future expansions. Equally important is showcasing the leadership role that PenYoga and the instructors play in the broader Iyengar Yoga community. To anchor their renewed commitment to communications, they'll soon be launching a brand new website complete with a robust online registration system. They've also recently joined Facebook with much success – make sure to ‘like’ PenYoga for updates, exclusives and contests! 

 

Monday
Sep022013

Knickerbocker's Gets Social (and grows again!)

 

To launch Knickerbocker’s on social media just in time for the Valentine's buying season, and to help differentiate Knickerbocker’s from new local competition, the Holy Cow team recommended a social media pilot. Anchored by a custom-designed 'Jewelry Personality Style' contest on Facebook and supported by ongoing Facebook and Twitter posts, the conversation between the brand and its audience grew quickly. Customers were encouraged to 'like' the Facebook page, and to take the quiz to find out their jewelry style for the chance to win a gift certificate to Knickerbocker's. The client was pleased with the significant amount of people coming into the store requesting (and buying!) items they'd seen featured in the contest.

With 364 entries, the brand's social media profiles experienced a substantial overall increase in engagement, influence and exposure. Knickerbocker’s continued success sees them opening another store at Uptown in November 2013!

If you're curious, the most popular jewelry style was FASHIONISTA: "You feel best when you can express your personal style, whether it be playful and vibrant or modern and edgy. Not afraid to try unusual combinations of accessories, your innovative style inspires others to get creative." 

 

Tuesday
Apr022013

Island Farms - A new face

Out with the old, in with the new! Holy Cow was proud to design the newest iteration of the Island Farms website - sporting a refreshed look complete with updated features like an expanded recipe section, nutritional fact checker, interactive store locator and events calendar. Complementing their success on social media, the new Island Farms website has become a dynamic online home for a brand that continues to be one of our region's most-loved.

Monday
Mar252013

A new sign for Sidney!

On Sunday, visitors arriving in Sidney on the Washington State Anacortes Ferry were welcomed by a brand new sign encouraging tourists to stop in Sidney for a visit. Holy Cow was pleased to work on this awesome project with Washington State Ferries, Christian Olsen, Steve Duck & Denis Paquette. Shop local!

Monday
Mar182013

Visual identity & website for Lobstick Foundation

We are so pleased to launch the Lobstick Foundation's new visual identity & website. Lobstick provides funding to assist girls and women who need a helping hand to reach their educational and career goals.
http://lobstickfoundation.org/